As the Sr Events MARCOM Manager, you will collaborate with Product Marketing, Integrated Marketing, PR, and Marketing Operations Teams to develop and execute an integrated marketing and promotional plan for our flagship events (AI Tour, Build, Ignite, etc.). This includes driving demand generation through digital marketing channels, email marketing, event websites, social media, creators, and owned channels for both online and in-person ticket sales.
You will craft compelling event positioning, value propositions, and messaging that resonates with our target audiences (ITPros, Developers, Decision makers etc) and ensure these narratives are reflected in all marketing and sales efforts. You will also be partnering with our product marketing teams to successfully announce new features and products at the event.
A day in the life
You will work cross-functionally to define goals of the integrated marketing plan, manage timelines, budgets and the master editorial calendar, oversee a variety of vendor and agency partners to ensure all stakeholders are working together to deliver a high-quality experience, and utilize exceptional communication skills to manage leadership reviews and post-event debriefs. This candidate must be strategic, flourish in an operational mindset, understand how to execute effectively and flexibly, and be able to complete complex tasks and projects quickly with little to no guidance, react with appropriate urgency to situations that require a quick turnaround, and take action without having to know the complete picture.
Key Responsibilities
· Design and implement comprehensive demand-generation and amplification strategies that align with business objectives and target key customer segments.
· Work cross-functionally with marketing operations and field marketing teams to ensure alignment and maximize impact.
· Ensure we conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately.
· Manage agency relationships to execute demand generation for the events. Manage budgets and timelines.
· Collaborate with content creators, product marketing, design resources, and field marketing to execute comprehensive, cohesive promotional campaigns.
· Collaborate with content and product marketing teams to launch thought leadership campaigns that resonate with target audiences and position the company as an industry leader.
· Using the full MarTech stack and companywide owned and operated channels to build brand awareness, engage a defined set of target audience to deliver high MEI (marketing engagement index) leads to the sales teams that enable them to achieve pipeline targets.
· Oversee social media advertising and engagement strategies across platforms (YouTube, Meta, X) to enhance brand visibility to drive high engagement and hit registration goals.
· Build processes for repeatability and scalability of event marketing activities.
· Think big about delivering new ideas and creative approaches to constantly improve customer experience, while possessing ability to deliver on the tactical details.
· Monitor, analyze, and report on key performance metrics to assess the effectiveness of demand generation initiatives, making data-driven adjustments as needed. Challenge assumptions and iterate continuously.
Experience & Qualifications: Education:
· Bachelor's degree in a relevant field and 8+ years of experience in demand generation, event or digital marketing
Experience/ Qualification:
· Proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, email marketing and social strategies.
· 8-10+ years of marketing experience either in demand generation, event or digital marketing.
· Ability to analyze data, measure marketing impact, and optimize campaigns for growth.
· Expertise in crafting positioning and messaging for technical audiences and complex products.
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