Job Description

Job Description

Job Description

About The Hidden Jams

The Hidden Jams (thehiddenjams.org) is The Cheat Sheet for Music Discovery. As a 501c3 non-profit, it leverages the wisdom of the fanbases to sort artist catalogs, rank order the best songs, identify the deep cuts and surface the hidden gems.

We are preparing to launch our brand and need a music-savvy social media professional who can build and execute a strategy that sparks excitement, fosters conversation, and fuels organic growth across channels.

Role Overview

The Social Media Manager will design and execute a high-impact social media strategy to drive awareness, engagement, and growth for The Hidden Jams. This role requires both big-picture strategy and hands-on execution, with a strong focus on creative storytelling, fan-driven campaigns, and real-time engagement.

We already have some great connections with artists and artist managers which will help you propel our social media and awareness.

In addition to building The Hidden Jams’ presence across platforms, the consultant will provide mentorship and direction to social media interns, ensuring they develop skills while supporting campaign execution.

Objectives

Primary Goals of Social Media:

• Drive high-impact engagement on social media whether content comes from The Hidden Jams, influencers, artists, or fans.

• Encourage clickthroughs and interaction with the Hidden Jams website and app.

• Attract artists to join and participate.

• Attract fans to vote, share, and follow.

• Provide influencers and superfans with content they can easily amplify or repurpose.

Success Metrics

• Follower Growth

• Engagement Benchmarks

• Traffic Goals

• Rankings Engagement

Target Audiences

• Music Fans (ages 18-34 is primary): Especially engaged fanbases by genre or artist.

• Artists & Bands: Independent and emerging artists in particular.

• Influencers: TikTok, Instagram, and X creators focused on music and pop culture.

• Media & Press: To amplify earned media and thought leadership.

Creative Tone & Style

• Authentic, bold, and music-first.

• Talk with fans, not at them.

• Lean into nostalgia, fan culture, and ranking debates.

• Highly visual and shareable content.

Platforms of Focus

• Instagram

• TikTok

• X (Twitter)

• YouTube Shorts (long-term priority)

• Threads (secondary)

• Reddit (selective communities)

• Facebook

Deliverables

• Develop and manage a monthly content calendar aligned to campaigns and goals.

• Daily posting and real-time community engagement.

• Oversee social asset creation (with design/video support if needed).

• Coordinate influencer outreach and activations.

• Mentor and guide social media interns, delegating tasks while providing feedback.

• Deliver monthly analytics reporting with insights and strategy adjustments.

Qualifications

• Proven experience building and executing social media campaigns in music, entertainment, or fandom-driven spaces.

• Strong understanding of fan communities, music culture, and digital trends.

• Creative content ideation skills with examples of viral or high-engagement campaigns.

• Proficiency with analytics and social listening tools.

• Experience managing or mentoring junior team members/interns.

• Ability to balance big-picture strategy with hands-on execution.

Next Steps

We’re looking for someone passionate about music, fandoms, and community-driven storytelling and someone who can help us ignite a movement around fan-powered song discovery. If this sounds like you, we’d love to hear from you. Please send your resume, portfolio, or case studies.

The Social Media Manager will design and execute a high-impact social media strategy to drive awareness, engagement, and growth for The Hidden Jams. This role requires both big-picture strategy and hands-on execution, with a strong focus on creative storytelling, fan-driven campaigns, and real-time engagement.

Company Description

The Social Media Manager will design and execute a high-impact social media strategy to drive awareness, engagement, and growth for The Hidden Jams. This role requires both big-picture strategy and hands-on execution, with a strong focus on creative storytelling, fan-driven campaigns, and real-time engagement.

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